With Marcus Rashford MBE
Burberry Supports Literacy
In partnership with Marcus Rashford MBE and charitable initiatives across the world, we are helping to provide disadvantaged youth with access to literacy skills and safe spaces in which to imagine new possibilities and unlock opportunity.
‘Books enable children to have that freedom and go and dream.’
Recognising the power of imagination to give youth the freedom to go beyond, we are building upon our existing partnership with Wide Rainbow in the US, helping to fund 18 libraries across New York City, Los Angeles and Detroit.
In Asia, we are providing donations to two organisations. The ‘Bring Me a Book Hong Kong’ initiative will provide over 500 books to youth centres in the region, whilst funding to the Japan School Library Association will help increase book donations to libraries across the region.
Space to Dream
We asked children to imagine themselves as the hero of their own story. They drew their responses and collaborated with photographer Campbell Addy, stylist Ib Kamara and Global Beauty Director Isamaya Ffrench to bring their dreams to life for a day.
Watch our film to hear Marcus Rashford MBE discuss the power of literacy and the impact of our partnership.